"...so that you know how good you really are"

Hangup Rates

Graph of Hangup Rates for people telephoning customer service
i-Pry monitors how intolerant customers are of being kept waiting before the telephone is answered by customer service departments.

Approximately 10% of people hang up after 30 seconds, and over half of people hang up after one minute.

When asked how quickly their own company answers the phone, 63% of CEOs replied 'Within four rings.' However, i-Pry research reveals that although that performance may be true for companies with automated answering systems, the time taken to actually speak to a live person is typically much longer, and typically much longer than either customers or CEOs consider satisfactory.

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